Post by account_disabled on Feb 25, 2024 10:12:57 GMT
advertising relies on constant campaign optimization. Ad testing, keyword cleaning, and targeting changes are routine tasks for those working with Google Ads. Yet, in our experience, we have seen that there are some optimizations that are often underestimated. These are both settings that concern the campaign creation phase and changes to be applied after a few weeks of activity. Which ones are they? March 4 photo 1. SELECT THE CORRECT NETWORK When you create a new Search campaign, by default the platform also activates the publication of ads on two secondary networks. “Google search partners” are websites that display Google Ads ads within their internal search features; the Display Network is the set of contexts where banners and video ads are usually published. Why should you deselect these secondary networks? First of all because their performances are unsatisfactory.
Yes, the CPC of search partners is very Chinese Europe Phone Number List low but so is the conversion rate . Furthermore, if you want to target user searches, the Display Network is totally out of your scope. Typically, if you leave these two secondary networks selected, only a small portion of your campaign budget is spent there. However, it is still a waste of money that you could have concentrated on the search network to get more results! If you are creating a campaign from scratch, remember to select the correct network. If you already have active campaigns, go to settings and remove secondary networks! In case you want to take a look at the performance of these channels for the campaigns you have activated, you can go to the overview and click on “Segment”. Then select “Network (with search partners)” so you can see all the metrics for each individual channel for the campaigns that interest you. 2. DEFINE YOUR AD SCHEDULE When you create a new campaign, Google Ads selects all possible networks to serve your ads and sets up a 24/7 schedule.
For many businesses, this choice doesn't make sense. How many times have you happened to make a purchase at 4 in the morning? Perhaps in the throes of insomnia you found yourself surfing the web but hardly making important decisions. Even if keeping ads running continuously generates more clicks, are we using the budget sensibly? The answer to this question turns out very simply. Choose an active campaign, go to the “Ad Planning” section and review its performance. You will find that there are days and times when the effectiveness is significantly less. If you want to optimize your campaign, you need to change your programming. This is especially important if your business focuses on inquiries, such as telephone inquiries. Maybe you've selected an activation time for the call extension but the website still has a phone number that people might try to use when the business is closed. 3. REMOVE UNNECESSARY EXTENSIONS One tip that Google Ads continually makes for campaigns is to fill them with extensions. This is often useful advice because extensions increase the "physical" space occupied by the advert in the SERP and therefore make it more visible. But these features aren't always right for your goals.
Yes, the CPC of search partners is very Chinese Europe Phone Number List low but so is the conversion rate . Furthermore, if you want to target user searches, the Display Network is totally out of your scope. Typically, if you leave these two secondary networks selected, only a small portion of your campaign budget is spent there. However, it is still a waste of money that you could have concentrated on the search network to get more results! If you are creating a campaign from scratch, remember to select the correct network. If you already have active campaigns, go to settings and remove secondary networks! In case you want to take a look at the performance of these channels for the campaigns you have activated, you can go to the overview and click on “Segment”. Then select “Network (with search partners)” so you can see all the metrics for each individual channel for the campaigns that interest you. 2. DEFINE YOUR AD SCHEDULE When you create a new campaign, Google Ads selects all possible networks to serve your ads and sets up a 24/7 schedule.
For many businesses, this choice doesn't make sense. How many times have you happened to make a purchase at 4 in the morning? Perhaps in the throes of insomnia you found yourself surfing the web but hardly making important decisions. Even if keeping ads running continuously generates more clicks, are we using the budget sensibly? The answer to this question turns out very simply. Choose an active campaign, go to the “Ad Planning” section and review its performance. You will find that there are days and times when the effectiveness is significantly less. If you want to optimize your campaign, you need to change your programming. This is especially important if your business focuses on inquiries, such as telephone inquiries. Maybe you've selected an activation time for the call extension but the website still has a phone number that people might try to use when the business is closed. 3. REMOVE UNNECESSARY EXTENSIONS One tip that Google Ads continually makes for campaigns is to fill them with extensions. This is often useful advice because extensions increase the "physical" space occupied by the advert in the SERP and therefore make it more visible. But these features aren't always right for your goals.