Post by abdullah15 on Nov 25, 2024 9:28:13 GMT
It has no right to make a mistake in communicating with clients. While well-known companies are forgiven a lot for their social responsibility or past achievements, a startup is initially unknown. Every communication error can be fatal. Therefore, it is better to leave information about crowdfunding for the third or fourth letter. Exception: if your startup is charitable. Email marketing builds a loyal audience. A striking example of how a mailing list “warms up” clients was shown by the startup Coursmos. Using the base of inactive users from their project, the guys used the rule “simpler means better” and sent a short announcement letter: Coursmos startup mailing list "warming up" the base Translation: hundreds of tools on one platform to sell and share your knowledge.
Dear..! We are happy to announce that Coursmos has launched a new free platform that you have been waiting for! Looking for new students and the opportunity to develop your educational business - join us! It would seem take email marketing service like an ordinary letter. No special design, no sophistication in the text. But this mailing brought an amazing, as for a "dead base" conversion - Open Rate -10%, CTR - 1%. What's the secret: in the informativeness of the letter. There are no emotions in the text, it carries a purely useful message for subscribers: join the service, and you will be able to develop your business or gain new knowledge.
Email Marketing for Crowdfunding A little from each person or a dollar from each letter. Of course, email marketing is unlikely to solve all the complexities of crowdfunding, but it can tell about the project and collect a small amount of capital. To do this, you will have to try too: Warm up your subscriber base. An attempt to sell in the first letter = the end of customer relations and a high level of unsubscribes. In order to get a high response and CTR, we recommend preparing readers: make a series of welcome mailings, where you can tell about the project's features and advantages.
Dear..! We are happy to announce that Coursmos has launched a new free platform that you have been waiting for! Looking for new students and the opportunity to develop your educational business - join us! It would seem take email marketing service like an ordinary letter. No special design, no sophistication in the text. But this mailing brought an amazing, as for a "dead base" conversion - Open Rate -10%, CTR - 1%. What's the secret: in the informativeness of the letter. There are no emotions in the text, it carries a purely useful message for subscribers: join the service, and you will be able to develop your business or gain new knowledge.
Email Marketing for Crowdfunding A little from each person or a dollar from each letter. Of course, email marketing is unlikely to solve all the complexities of crowdfunding, but it can tell about the project and collect a small amount of capital. To do this, you will have to try too: Warm up your subscriber base. An attempt to sell in the first letter = the end of customer relations and a high level of unsubscribes. In order to get a high response and CTR, we recommend preparing readers: make a series of welcome mailings, where you can tell about the project's features and advantages.